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Employee Experience vs. Workplace Experience: Which One Is It?

Managers often conflate employee experience with workplace experience and vice versa. It is not surprising why. Both are human-centered approaches that ultimately affect one another. If your staff has a rewarding employee experience, it automatically boosts their overall workplace experience and vice versa. But employee…

How Zuper’s Work Order Management Solutions Help SMBs Gain a Competitive Advantage

Ask any small business owner their number one concern, and they will tell you time. Things happen at breakneck speed in today’s business, meaning workers are expected to do more with less. While this challenge may seem impossible to handle, it isn’t if you utilize…

The Importance of A / B Testing in Social Advertising

If you have never heard of A / B testing, this is a good opportunity to find out what it is and understand the importance of experimenting during a social advertising campaign. Let’s see what exactly it consists of. What is an A / B…