The ultimate goal for any website is to rank on Google’s page one. It broadens a website’s reach by driving new visitors and higher conversion rates. That is why every SEO agency in Melbourne is constantly trying to reach this top position for their clients. But this is not as easy as it sounds.
We have many search engines today, Google, Bing, etc. However, Google is the most dominant one, with over 90% of the global market share. So, earning Google’s trust is crucial for your online presence.
In simple words, you earn Google’s trust by meeting its standards. From web design to content creation, every aspect must align with Google’s set priorities. While this involves a million things to measure and modify, here are the top 8 priorities Google have in ranking a website.
The quickest way to rank on Google’s SERPs is through publishing high-value content regularly. Today, all websites, irrespective of their niches, add a blog section to their website. Regularly publishing blog content does two very important things for you:
- Your communication with your audience gets stronger
- You get noticed by Google
A well-written, SEO-optimised blog can help you reach the top position on Google. However, you need a strong strategy. Rely on an experienced SEO agency in Melbourne as it involves more than one expertise. Keyword research, good writing skills, and in-depth topic research are a few to name.
One of the most important priorities of Google is “Mobile-first Indexing.” It means indexing the mobile version of a website first. This has changed the ranking game quite dramatically in the last few years.
However, it has a good reason to do so. With the spiking mobile usage nowadays, it’s time to consider the needs of mobile users. You must ensure the site looks and functions smoothly on a diverse range of mobile devices, from smartphones to tablets. Otherwise, it can become a huge setback for a business.
So, whether you choose a generic WordPress website or custom web design in Melbourne, prioritise making your site mobile-friendly.
For Google, the security of its users is the most important. It wouldn’t rank websites that can threaten the user’s security. So, ensuring adequate website security is indispensable if you want to rank on Google.
Websites with HTTPS encryption are favoured well in Google rankings. Implementing an SSL certificate also boosts your credibility in the eyes of your audience. You can opt for this while purchasing your website’s domain.
Speed is another crucial priority for Google. If a website takes too long to load, it has a less chance to rank. Slow-loading sites also frustrate users and create higher bounce rates. So, minimising the loading times will help you gain a better chance of ranking.
To achieve faster loading times, you can try the following:
- Optimise images
- Minimise codes
- Use CDN (content delivery networks)
The keyword here is ‘credible’. Everybody knows what a backlink is and how to get one. But we often forget that getting credible backlinks is more important than getting any backlink. A backlink from a reputed site or source will send Google a clear signal that your website has value.
So, keep a small checklist for getting backlinks. You can be sure of it when a host site has the following:
- High domain authority (DA)
- Relevance to your site
- Sizable traffic and engagement
Google is increasingly emphasising user experience as a ranking factor. The basics of which are page load speed, mobile responsiveness, and intuitive navigation. This enables your users to find what they are looking for quickly and have a good experience.
Without this crucial priority met, no amount of SEO or web design can make for good Google rankings. So, consider hiring a professional if you feel lost and get this right.
Core Web Vitals are a cluster of metrics that assess page load performance, interactivity, and visual stability, and they are integral to Google’s ranking. It uses the Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to evaluate and rank websites, as they directly impact user satisfaction.
So, optimising for Core Web Vitals not only boosts search engine rankings but also enhances the overall user experience on your website.
Fresh and up-to-date content is not only valuable to humans but also to the search engines. Whichever website has more recent content for a particular keyword is going to be noticed by Google.
Therefore, it is rather important to update your website regularly with articles, product listings, etc. This signals Google that your web page is relevant, active, and valuable. Besides, you can also refresh your existing content when needed, keeping it current and accurate.
If this is too much work for you, consider hiring a content writer or an SEO agency in Melbourne.
It’s understandable if all of this is hard to catch up, and the truth is it’s not over. There are more elements to consider if you want to up your online game. So, the best thing to do is to hire a dedicated agency to manage your online presence.
Make My Website (MMW) is the trending name for SEO and custom web design in Melbourne. They have broad experience working with businesses of all scales, so they can assist you well in your project.
Check out the official website of MMW for more information about its services and associated charges. Good luck!