Can you believe that people around the world downloaded 218 billion apps in 2020?
With so many apps on the market nowadays, you might be feeling like yours is destined to fail. If you’re passionate about getting your app off the ground, then you’ll need to come up with a killer mobile app marketing strategy to build hype.
Are you finished with mobile app development and need help shining a spotlight on your final product? Keep reading our guide that will outline five of the most important steps you can take to increase downloads.
1. Promote an App on Social Media
When it comes to mobile app marketing, social media should be one of your top priorities. There are lots of popular platforms out there, so you’ll be guaranteed to get a bunch of views.
You should work on building your audience to get organic traffic, but it’s also worth investing in advertisements as long as you know who your target audience is.
2. Incentivize People to Write App Reviews
Another one of the best app marketing tips is to give people a reason to leave you a nice review. Many people feel hesitant to download new apps if there aren’t helpful reviews to browse.
For example, if you built a gaming app, then you can give reviewers an advantage that will make playing even more exciting. This will result in more downloads.
3. Consider Making a Website for Your App
It might seem meaningless to build a website specifically for an app, but there are a ton of unique perks. Website development gives business owners the chance to utilize SEO to draw more attention to their apps.
If you can rank high for keywords that are related to what your app is all about, then you can bet that people will download it after visiting your site.
4. Invest in Blog Articles
Blogging may sound old-fashioned, but the art form has been continuing to explode in the digital world. You can start a blog on your own business website or you can invest in guest posts.
Guest posting is a brilliant technique that works right away since you can promote your app on websites that have already built big audiences.
5. Team Up With Influencers to Promote Your App
Many people are a fan of at least one influencer in the modern age. These influencers are viewed as reliable and their followers want to know what they’re up to.
If you team up with an influencer who’s relevant to your niche, then their followers will be excited to download your app and see what all of the hype is about.
Are You Ready for Your Mobile App Development to Thrive?
Even though the mobile app development process can be challenging, one of the hardest parts of creating an app is getting new people to use it. If you follow these tips for mobile app marketing campaigns, then you can rest assured that your app will succeed.