The advent of the internet and social media has revolutionized business marketing and customer engagement. Instead of simply being restricted to a customer base in your immediate vicinity, you can now reach customers from all over the world. You can further harness the power of technology to boost customer engagement and build a larger following. Here are four essential apps that you can use to increase online engagement with your business.
Social Media Post Scheduler
Posting regular high-quality content, such as blog posts and Instagram images, on your social media platforms is key to promoting customer engagement with your brand. However, keeping on top of your social media is often a time-consuming task that takes up a huge part of your day – most people know the feeling of losing a whole afternoon to Twitter scrolling. A social media post scheduler, like Hootsuite or ContentCal, will allow you to schedule the publication of posts ahead of time. This means that you could spend an hour a week scheduling your upcoming social media posts, making efficient use of your time. Many social media schedulers also provide you with useful analytics for you to analyze regarding the demographics of people accessing your content, which you can use to inform your future posts.
Social Media Analytics Tools
Apps that provide you with social media analytics for your various platforms are incredibly useful for honing your content and gathering market research. For example, you can see a breakdown of the demographics who access your platforms, giving you a greater insight into your customer base. You will also see which posts were the most popular, information which can be used to inform the type of content you go on to produce.
Google My Business
You might have already set up a Business Profile on Google in an effort to gain more visibility on the search engine. Doing this will allow you to reach more potential customers; however, you will not have management over your Business Profile. Google My Business is a tool that allows you to manage and optimize your Business Profile on Google so that your profile can work for you as an effective SEO and lead generation tool. For instance, your business will appear amongst the top listings on Google Maps above the first organic results for a specific service at a specific location. To learn more about Google My Business, visit prontomarketing.com.
If you are a habitual remote worker, using a VPN service is essential for remaining connected to your followers and customer base while protecting their confidential information from cybercriminals. Many public wi-fi networks, such as those found in coffee shops and train stations, are unsecured, making them prime hunting grounds for cybercriminals wishing to infiltrate networks and steal confidential data, like bank details and personal addresses. A VPN works by encrypting your internet traffic and hiding your IP, meaning that you can browse the internet invisibly and safely.