The work of search engine optimization professionals is critical; it means the quality of SEO work can make or break your business in 2020.
If you are a small startup or a new business aiming to grow day by day in Pakistan or aboard, you need to identify the bad habits of SEO professionals and understand their successful habits to gain sustainable competitive advantage.
In fact, being bad in skills and habits is not good for any job or profession, however, SEO professionals need to be extra vigilant and incredibly good at marketing to avoid getting client’s website banned by Google.
Let us guide you how to choose a best SEO expert organization or a freelance professional who has the following habits or attributes to make or break your business. Make sure that an SEO professional you hire:
- Do not Put Too Much Focus on Specific SEO Metrics
No matter what is your business or website is all about, good SEO professionals are always looking to address all metrics whether they are dealing with social media marketing or search engine optimization. For example, according to the CEO of Pakistan’s top SEO company, Elink Solutions, Rizwan Zahid, this is a common problem with SEO professionals that they often ignore many metrics while link building.
The person has decades of experience of search engine optimization and has trained dozens of individuals to become expert in SEO and SMM. Rizwan Zahid says that no matter you content is good on the website; if your link builders are using the wrong links that are bad fit for their clients’ needs, the site has a less chance to rank higher on Google. This shows that SEO professionals must not ignore any key metrics and focus thoroughly on all important aspects of SEO to boost client’s success.
- They constantly engage in Testing and Trying New Things
Almost any website or blog can be improved by a good SEO professional who knows all the problems in the content and tricks to fix your issues. However, one bad habit of unsuccessful SEO professionals is that they don’t deem important new things and do not build a habit of trying new things every day. In order to become best in your field, the challenging SEO domain demands professionals to explore new things everyday and do their research thoroughly to ensure clients success.
Moreover, according to the owner of SEO.COM.PK, the oldest and most successful Pakistani digital marketing firm, it is always great fun to learn new things everyday and it changes a lot of things in human beings to serve their clients well. If your rivals work better than you, then it means you are not learning-focused and not able to delivery the equality that your clients expect. Therefore, hiring an expert and learning-oriented professional can help you boost your business much early than hiring low quality professionals. Always choose an SEO company that promotes a culture of learning and research through in-depth analysis of your website.
- They Fully Understand What Their Clients Need or Want
If you have got many confessions to make, then one confession could be that you do not focus hard enough on the expectations and needs of your clients. In SEO field, things are changing with a lightning speed; Google is not merciful to websites which do not adhere to its standards. So, not paying enough attention to what the site content is about and what the client offers is a big mistake.
The CEO of Elink Solutions, Rizwan Zahid explains this issue by saying that “not paying attention to client’s requirements is an ultimate sin for SEO professionals because I have seen it happen too many times while working from home”. It means if you don’t get a full picture of clients businesses, you can end up writing a misleading content or developing a website that is not user friendly. These mistakes can cost your company dearly and also damage your reputation in the eyes of customers. Therefore, always make sure that the SEO Company you hire always pays full attention to the needs and requirements of clients.
- They Do not Speak Up to Improve Anything Wrong
The biggest mistakes some bosses make are not to listen to their clients effectively and see things from a different perspective. The downside of this habit is that when you are building links, you can ignore taking a look at the content and cannot communicate changes effectively to teams. If employees want to mention anything out of the box or worth listening, you should always listen to their suggestions and make sure that their ideas reflect the goals of the SEO Company you are in charge of.