Wake up! It’s 2021, and if you’re still using website traffic as a measure to judge the effectiveness of your e-commerce website, you’re in trouble.
It doesn’t matter if you’ve been running an eCommerce store for three months or 30 years. More than 60% of new and returning consumers abandon their carts on average. So you want to do everything you can to engage new customers and encourage them to spend more when they come again.
Customers are increasingly buying online, which means that eCommerce businesses are booming these days.
More than half of the population likes to do their shopping on the internet. For eCommerce businesses such as yourself, this is excellent news!
No matter what you intend to offer online, you need eCommerce website visitors.
Therefore, a set-it-and-forget-it approach will not work.
You need a steady flow of visitors to your site to nurture and convert into clients to sell and gain more conversions.
Your brand will flourish if you increase your website traffic and engage people throughout your site. But, again, It is a difficult task to gain the attention you need to generate visitors and sales.
Growing your eCommerce website’s traffic, regardless of whether you’re attempting to attract your first or 1000th consumer, can help you achieve your goals. In addition, increased traffic might lead to more consumers and more revenues if your site is appropriately designed for conversion.
If you want to boost your e-commerce website traffic you don’t have to spend a fortune on advertising.
The following are some valuable tips and ways for marketing and eCommerce websites that can help you drive more sales and revenue for your eCommerce website.
Easy Tips To Generate More Traffic On Your eCommerce Website
The strategies/ tips/ways, whatever you’d like to call it, will help you leverage your digital success. Listed below are a few of my favorite techniques, and I hope they will encourage you to get started on your own:
- Run impactful SEO(Search Engine Optimization) to increase your visibility
As always, the most important one comes first! As we all know, SEO is like that friend who never disappoints and whom you can always rely upon.
- Include User-Friendly Content
The right choice of words that could resonate with the masses and the one that could successfully engage them is a double thumbs up!
- Landing Pages would surely help
The landing page of your website would decide the effectiveness of the first impression of it on the users. Make sure the content that you put on display is completely SEO friendly, the CTAs are utilized are wisely.
- Begin Email Marketing
Again, a potent and underrated trick that helps in increasing your conversions. Also, make sure you add user-friendly and attractive subject lines to allure the audience.
- Optimize the existing content with the right and appropriate keywords
Make sure to use the appropriate and ranking keywords so that your potential prospects can find you on the SERPs(Search Engine Results Pages).
- Mobile Optimization is the key
Now that Mobile-First Indexing is doing the rounds, Google’s preference for indexing and ranking mobile versions of the website is on top right now.
- Offer Referral Marketing
It is in human nature to share experiences. It allows your consumers to spread the word about you through the art of referral marketing. Make sure you hit the target here!
- Host contests, giveaways, and discount offers to attract more potential customers
Holding giveaways and contests would help you drive more participation from those not even on your list. Ensure you do it the right way because it can get you exponential engagement.
- Include strengthful words in the headlines of your content
We all tend to click on any particular article or blog after reading its headline! If you have an amazingly written article on your website and it’s still not getting clicked upon, then you know what the problem is!
- Region-specific campaigns would do half the work
Target the area you are settled in and see the magic of getting leads overnight. Then, leverage your SEO campaigns through Google My Business other local business listings and target the audience that shares the same geographical area as yours!
- Create Polls and Surveys to know your audience better
Polls and Surveys are the easiest and the most efficient way to get yourself noticed by your potential audience. Just one click, and now they know you. It is up to you how you get them hooked to your brand.
- Track your competitors to know your shortcomings
You could infuse SEO Competitor Analysis to discover every move of your competitors. Hence, to know where your efforts are lacking!
- Try investing in Google Adwords to gain more attention
Google Adwords help you put your brand in front of your audience, which helps increase the traffic of your website. Furthermore, resulting in gaining more leads.
- Expand your social media reach
Social Media is the most influential tool in this digital era! Get in touch with your audience through various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tiktok Quora, Reddit, and many more. Keep them updated with daily posts and stories. The engagement that social media brings is incomparable.
- Utilize Captivating Visuals(Images, Videos, and Gifs) to get them hooked
Visuals work on our psyche and insist our senses hold the moment and look into the details. The utilization of such visuals could bring in more customers than you think.
- Get indulged in an Affiliate Program
Affiliate marketing allows a more effective marketing approach while providing a share of profits to the contributors as well. Hence, multiple profits at the same time.
- Collaborate with leading influencers or celebrities( if you can) to get noticed
This would surely help you gain umpteen customers but follow this only if you could afford it. Since asking an already established personality could cost you a fortune!
- Take regular reviews and feedbacks of your audience to know their views
Know what your audience feels about your brand, your services, or your products. And make sure to take criticism positively to grow more as a brand.
- Invest in Social Media Ad Campaigns
Investing in social media platforms, where we find a greater level of user engagement, such as on Facebook, Instagram, etc., could deliver highly positive results.
- Create elaborative blog posts for your products and services
Blogs related to the products you sell or the services you provide could give a snippet to the audience of your dedication and efforts.
- Strengthen and Optimize Your CTA(Call To Action) buttons
Once the user is almost convinced to purchase your product, all they require is a sign to get into it. The CTA on your website acts like one! So make sure you use it wisely.
- Monitor the analytics of your eCommerce website to know where you lack
TRACK YOUR PROGRESS ALL THE TIME so that you know where it needs., could deliver improvement.
- Speed wins the battle
Website speed causes an increase in the bounce rate of your website. Optimizing the speed would let you move past that.
- Offering rewards won’t hurt either
Rewards will make them come back again and again. So make sure to utilize the factor of reinforcing the buying behaviors of your clients.
- Remarketing is the new form of marketing
Also known as retargeting, it lets you connect with the masses who have previously engage themselves with your eCommerce website. Again, a worth trying strategy!
- Simplify the checkout procedure for your customers
Imagine this, a customer is ready to make a purchase, but the payment pathway is just too complicated that they just leave the website and buy nothing! Don’t let this happen to your website.
- Incorporate conversations to let them know you care
Infuse chat boxes and messenger to know your customer better. Additionally, it provides easy support
- Build a trusting relationship with your leads
Bridging the gap between you and your customers will get you through. Offer compassion, Humility, and quality to gain the loyalty of your customers.
Now that we’re done with most of the essential and helpful tips, let’s see what we’ve got for the section of honorable mentions:
- Do not forget to host live chats and Q&A sessions with your audience.
- Make the shopping experience more comprehensible.
- Display genuine gratitude towards your audience.
- Make sure to send abandoned cart emails.
- Add a suggestion box to your eCommerce website.
- Utilize the opportunity of guest posting.
And that’s it!
To increase visitors to your e-commerce website, you have a plethora of options at your disposal. The possibilities are endless. You could launch an influencer campaign, invest in social media advertising or search engine advertising, get your product or service evaluated by experts, and more.
As a result, you can’t just sit back and wait for your website visitors to convert. The number of individuals who take the action you want them to do will determine the success of your eCommerce website in the long run.
My favorite thing about digital marketing is that it equalizes the playing field between large businesses and smaller ones, which is a great thing.
Many times, you don’t need a huge investment to acquire a lot of visitors. Because of this, I’ve seen numerous tiny companies grow from unknown to well-known just by thinking outside of the box.
You may quickly boost eCommerce traffic and continuously create quality leads by using the right resources in the appropriate circumstances.