Businesses have a high mortality rate. Just look at startups. 20% of them fail before they even get the chance to celebrate their anniversary.
How you run your business will decide whether or not you sink or swim. A key component of that is the customer experience. What can you do to improve the user experience to ensure happy customers don’t jump ship for another business?
Today, we’ll cover five tips on how to improve the customer experience.
1. Improve the Customer Experience With UX Design
UI and UX design are two terms that have a tendency to create confusion. UI refers to the user interface, or the look and interactive experience of an app or website. UX is much more broad; it’s the user experience on the whole with both your website and your product.
Effective UX design means a streamlined, intuitive, and consistent user experience across the board. Effective UX shouldn’t involve much explanation, and shouldn’t leave the user feeling frustrated.
2. UI Design
UI design is just as important. Poor examples include, for example, Scrivener’s cluttered interface with too many options for writers. If it requires a user guide to do anything, the UI may not be that good.
Good examples include, for example, Bear. Bear is simple, lightweight, and easy to use. Most people can figure out how to write notes and export them without assistance.
3. General Customer Satisfaction
Customer satisfaction should always be at the top of a business’s list. After all, happy customers are lifelong customers who continue to give you their money. Unhappy customers walk out the door and go straight to your competitor.
Creating that satisfaction depends on your business. Take Amazon as a great example. Fast shipping, free and easy returns, and 24/7 customer service make them one of the biggest and most successful businesses in the world.
4. Customer Service
Think of the last time you had an awful customer service experience. Perhaps the person on the other line seemed incompetent, or it took forever to reach a resolution. Whatever the case, you were left jaded and annoyed.
Make customer service available for as long as possible, hopefully more than just your regular business hours. Allow for email, chat, and phone options. Make sure to really pursue resolutions to turn disillusioned customers into faithful ones.
5. Support Documentation
Don’t make customer service the only option people have to solve problems. A lot of your customers have the patience and the gumption to figure things out on their own.
Having a robust support documentation section on your website lets those who prefer self-diagnosis figure things out. Plus, it makes it easy for your support agents to reference when providing support.
Make Your Customers Happy
The customer experience in the online world must be top-notch when you have so many startup competitors on your heels. Focusing on customer satisfaction through excellent UX and UI makes sure your products and services are easy and enjoyable to use. Customer service and support documentation on the backend prevents people from getting frustrated and leaving for a competitor.
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