Created Content: When to Use AI in Marketing
Did you know that you’ve likely read content written by artificial intelligence? It might sound like something out of a sci-fi novel, but according to reports, AI can improve business functions by up to 40%!
As AI functionality continues to improve, some businesses are turning to AI for everything from content generation to tech support. In turn, this leaves more time for businesses to focus on other tasks like growth and community outreach.
Sounds good, doesn’t it? It can be….assuming you’re using AI correctly.
If you’re thinking of using AI in marketing, be sure to keep reading as we explore when you’ll want to lean on technology and when you’ll want to step in.
AI and Search Engine Optimization
To find a concrete example of how marketers are already using AI, look no further than your smartphone. That voice assistant you use to set timers or get directions? Yep, that’s AI, and it’s fundamentally changing how marketers and end users alike navigate the web.
Google found that one in five queries is completed via voice search, with that number expected to rise. To keep up with these changes, you’ll have to rework some of your copy and think about how your future content can account for voice users.
The simplest way to do so is by incorporating questions into your keywords, as doing so can drastically improve your company’s SEO.
Content Creation and AI in Marketing
Believe it or not, there are some AI tools so advanced that they can write entire articles. It sounds great from a productivity standpoint, sure, but is it always your best bet?
Well, not so much.
While AI can help your content creation process by suggesting topics, or even writing basic sentences, it can’t account for your brand’s voice, which plays a significant role in shaping your company’s identity.
That isn’t to say that AI doesn’t belong in content marketing. On the contrary, it can be extremely beneficial if you’re struggling to come up with ideas for blog posts. But don’t lean on it too much, or else your audience will wonder why you suddenly sound robotic.
Data Interpretation and Customer Expectations
At its core, marketing is all about understanding customer behavior and how you can best serve your audience. Leveraging an AI tool that can collect and disseminate data in a fast, easy-to-understand process could help your business better target its advertising, thus helping you save money, too.
Automated decisions are also perfect for low-stakes support interactions, as an AI can decipher between customer inquiries, handling the simpler tasks by itself. Should a customer have a more specific problem, your AI agent can connect them to a support representative in seconds.
Suffice to say, this alone can save your business a ton of time, and we definitely think AI support will play an integral role in the future of digital marketing.
Is AI in Marketing the Future?
That depends entirely on what you’re trying to accomplish! If you need some blog ideas or want to assess some metrics and customer data, then yes, it’s a great idea to use AI in marketing, especially if you’re tailoring your SEO to voice search. On the other hand, AI isn’t capable of capturing tone, brand identity, and other key features that make your business unique, so it’s far from a catch-all.
With all that said, AI is undoubtedly going to play a major role in the future of marketing, so you’ll want to keep an eye on it.
In the meantime, make sure to check out our blog for more informative marketing tips.