Detailed information related to Cost Per Install (CPI)

You might be wondering what is CPI and how it works? Mobile marketing demands direct procurement, accurate and critical metrics for effective planning, and the correct rate of a profitable return on each downloaded interval. that’s is why we’ll explore the Cost Per Install to give you the perfect overview of

The cost-per-install indicates each mobile app installed on the various channels used. The niche of the application doesn’t have an immediate concern with the CPI. No matter the app that you have launched is related to your product or supports your development until and unless if it is not providing profitability to you and your business for survival.

Now you might be wondering where to get incredible CPI campaigns services. Well, the Targetoo may be your right choice. But till now, first, get the complete information related to the actual means of CPI.

What is the actual meaning of CPI?


It stands for COST Per Install (CPI); it’s a matrix that’s primary purpose is to measure the performance on each interval of the mobile marketing campaigns. It indicates the cost of each interval installation of your app on the various devices used, no matter whether they are iOS or Android. It is essential to examine the performance campaigns, as it gives the business owner the proper performance analysis.  

Other metrics are also practiced in the market. It would be best to watch it, but CPI is at the top of the priority list.

Since time, many people have been getting aware of it. If you have never heard this before and want to get complete information on how to use it, you will get all the details. But first, all you need to know is its importance.

Importance of CPI


Cost per install doesn’t only refer towards the analysis process of the actual cost of acquiring an active user. Instead, it also affects the beginning of the mobile marketing campaign that helps to monitor the CPD related to tracking the number of (cost-per-download).

The CPD is not a complete analysis matrix. It provides limited information for your application. It only counts the number of mobile applications downloaded on the devices. But it never determines whether the applications are activated or display any activity. To make the CPD more reliable, the CPI campaigns matrix is in use, and to get a better understanding, let’s see how it works!

With the help of CPI campaigns, digital ads are positioned to drive the installation of a specific mobile application. After that, the Businesses charged an immovable rate on each structure.

The CPI’s Formula is used to calculate the number of profits per installation. All you have to do is divide total expenses on the ads by the number of installs. As a result, you will get a cost per install.

Formula: CPI = Ad Spend ÷ Installs. 

How CPI (Cost Per Install Campaigns) works?


Remember that CPI campaigns are firmly made for mobile apps and only work for them when mobile app owners or developers sponsor their app with paid advertisements. They will start working with advertising networks, digital marketing agencies, and publishers to give the maximum exposure. After that, the advertisements will publish within other apps or mobile websites in different formats.

Various advertising formats are used for CPI promotion, so let’s check some of them:

What are the advertising formats of CPI?

  • Videos
  • Interstitial
  • Pictures
  • OfferWall
  • Banners
  • Native

When the active user clicks on the advertisement, the click leads to the installation process; after that, the advertiser gets charged for it, which is only part of many other similar pricing models.

What are the other options for pricing mobile campaigns? 
Four other pricing mobile campaigns options are followed below;

  • Cost per mile (CPM)
  • Cost per click (CPC)
  • Cost per action (CPA)
  • Cost per view (CPV)

In the CPM and other campaigns, advertisers got charged just for the displacement of advertisement, whereas the other models are pretty self-explanatory. If you would get the chance to compare the CPI to other campaigns, you might see that as a business owner, you are well aware that you’re paying for ads that are working as active users lead to installing the application.  

So, after reading this, you might get the idea that CPI campaigns will usually cost more than these other formats, and you also get the idea of how it works. Then why don’t we discuss some of the mobile tips needed to enhance your mobile marketing strategy with CPI?

What are some of the CPI Mobile Marketing Strategy Tips?
There are two essential tips for optimizing mobile marketing tips that need to be mentioned here.

  • Need to Target the right audience

Striking on the right point is very important. It also guarantees that how successful your campaign will be. You have to target those users who installed similar applications similar to your application featured.

For example, if you’re advertising any fitness application, you should target users that already installed some apps to keep them fit and healthy.

But what’s the catch? How can we do this?

Well, don’t forget some tools allow you to target the audience that has installed a similar application on their phones.

  • Need to focus on optimization of Post-Install Actions

Now it’s the right time to think and focus on the after installing actions and activities. We have to focus on the Post-Install Event by optimizing the post-marketing strategies. If you don’t know what a post-install event is, let me tell you that it’s simple any action or activity that the user has taken after downloading the application.   

This activity includes the following events such as:

  1. Starting activities
  2. Registration
  3. usage metrics or time of usage
  4. pages viewed
  5. achievement or level
  6. app content views
  7. adding items to the cart
  8. app purchase

Final words 


I hope I have determined all the essential information that needs to be in the consent of the users who are thinking to try CPI campaigns strategies. This information works as the guiding tool for you.

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