You have heard it before, “The money is on the list”. What people mean is that a business can profit greatly from their relationship with customers on their email list. If you have a list of targeted past or potential customers, then you can stand to make a decent income from marketing to them.
As people visit your website, you should attempt to collect their names and email addresses. You can then offer a sample of your business in the form of a special download or report that requires registration. This enables you to only collect the information of people that are genuinely interested in learning more about your business. This way you don’t waste the time contacting people, who are not true prospects.
Many people will only visit your website one time. They may be interested in your product or service, and at the time of their visit, they either didn’t need your products or else didn’t have the money for them. So, by capturing their email addresses, you have a way to remind them again and again about your business and products over time.
You should always use a double opt-in list. This means that when a subscriber signs up, they will be allowed to either confirm or reject your offer to join your email list. This is important because often as a prank, malicious people will someone else’s email address to sign up for emails.
An opt-in list requires that the person signed up to send back a reply to an email delivered to their address. This sign-up and confirmation process prevents you from accidentally sending emails that would be considered spam and causing you trouble in the long run.
How to Use List Building Software
For all of the benefits of list building the main drawback is that list building takes time. Months of hard work if not even years to create of list of thousands of responsive users. This is why you should consider using list building software.
Good list-building software can greatly reduce the time required from startup to full-fledged list marketing. List building software should take into account the growth of your business: does the software have the capacity to grow with your company as it develops and becomes larger?
Your list building applications should also be capable of keeping a database of all your subscribers and allowing for easy signup and having a double opt-in safeguard. It should also allow people to unsubscribe quickly if they need. But it should offer you the ability to ask unsubscribes the reasons why they are leaving. Although you may get few answers, these can a valuable source of feedback.
A decent list building software program will allow you to back or move your email addresses database if you need. A simple backup or download system is essential in case of technology failures.
A good list-building software program can easily increase your subscriber list in a matter of weeks and eliminate all the behind-the-scenes functions in manual updates. If you want to build an email list quickly and easily then you should consider getting some list-building software.
When a new eCommerce business owner thinks about building a new marketing campaign, they might want to consider list-building software. However, in keeping costs low, they might be a bit reticent to do so. Here are some reasons why an e-commerce business owner should consider list building software:
List building software can do more work than you can: Let’s face it, there are only so many hours in a day. A webmaster, or an e-commerce business owner will have more tasks to do in a day besides managing hundreds or thousands of email addresses. An automated opt-in list can do the job nicely. In short, this software is what a business owner needs to build the outreach that they need in a time-efficient way.
List building software can be used to capture leads with all methods of marketing:
Let’s think of all of the methods that a webmaster or an e-marketer reaches out to people regarding products and services. One could create informational marketing articles. They could also create reports and eBooks. They could also actively reach out to people via social networking websites and niche forums. These are all very effective ways in getting one’s name out to the public. However, once contact has been made, and once a relationship has been established, what then? There has to be a way to not only gather email addresses but there has to be a way to manage those email addresses. This is where list building software comes in. The software is programmed to capture email mail addresses, and list them as well. This saves the webmaster or the eCommerce owner at least two or three steps. Again, any steps that can be saved, and any energy that can be re-directed is always a plus.
The way to utilize one’s new list building software is to promote the link for it. In the same way that a person would promote their website or their blog, they would promote the link for their opt-in page. Or, they can buy software that creates a pop-up offering an opt-in box. Either way, the box or the page should entice the readers to sign up. With regards to pop-up boxes, in particular, they have come a long way. They used to be very obnoxious to look at, but newer software has made them easier on the eye. It’s also very important to respect the reader’s decision when choosing a list building software package. Most people don’t like a hard sell. Don’t select software that begs people to sign up, or even demands people to sign up. There are list building packages that practically hold the reader hostage because they won’t allow the reader to leave the page or the pop-up box without demanding them to stay on the page. This is the type of software that must be avoided if you want to create an opt-in list and a customer base that will be loyal to you and respect you.