There’s a certain freedom in running a remote business. With no expensive office space to rent and furnish, you can channel your funds into hiring the best team and providing them with the resources they need to maximize productivity and profitability. Yet even without the cost of setting up a smart-looking office space, projecting professionalism is still key. Here’s how designing a branded Zoom virtual office background accomplishes that goal.
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Always Look Professional
Everyone has heard horror stories about not-suitable-for-work images inadvertently displayed for all to see during virtual meetings. Even if your team has avoided such a catastrophe, messy or unattractive backgrounds are distracting and send the wrong message when it comes to professionalism.
Choosing a custom, branded background and deploying it company-wide eliminates the risk of putting people off with improper imagery, and there’s no need for staff to quickly tidy up before an impromptu video conference. Using a branded virtual background is a small and simple way to convey a level of integrity and attention to detail to every customer, vendor, and coworker your team interacts with.
Display Your Unity
Although working remotely is the norm in many industries, clients still prefer to feel there is a solid, unified team supporting them when they bring their business to your company. Asking employees to use branded office backgrounds during all of their video conferencing sends a message of cohesion, regardless of where your team is located.
Beyond what you present to clients and vendors, a consistent backdrop also serves as a connective thread joining your team together. Fostering a sense of togetherness when staff works remotely is sometimes challenging, so even little things like virtually engaging in a similar-looking space go a long way toward creating a sense of interconnectedness.
Showing Off Your Logo
Another key benefit of using a customized virtual background in your company is the opportunity to promote your brand with every digital interaction. Humans are more strongly drawn to images than they are to names, which is why any savvy marketing professional knows the value of getting your logo in front of clients.
Including your brand as part of the virtual background you show off in every call gives you a chance to create a memorable visual impression again and again. While other companies are still investing in printing thousands of business cards or handing out branded coffee mugs and keychains, you’ll achieve the same effect by incorporating your logo into a background your potential customers see each time they connect with anyone on your team.
With so much upside, it’s clear to see that it’s time for you to develop a virtual backdrop to share with your team. Get started by visiting the website of a trusted design service and browsing through your options. Whether you’re looking for Zoom backgrounds that work across a variety of platforms or want to upgrade your meetings by using a slide presentation as your virtual backdrop, there’s a branded digital solution out there to meet every team’s needs.
