How do you think a prospect makes the buying decision?
Do they just come to a website, locate what they were looking for, and then make a purchase action.
However, in reality, it doesn’t happen that way. Instead, every prospect takes their own time to research and compare things across other websites before proceeding to make the purchase.
And the least you could do with the website visitor is to collect their email address to start an email conversation, nurture the lead over time, guide them through your sales funnel, and finally intrigue them to make a purchase action.
When you ask an email marketer regarding the crucial things to execute to improve their sales, you’ll hear them say email list growth is the primary thing to begin.
An organically built email list is an asset to every marketer. But, how do you make one?
How do you entice your website visitors to sign up for your newsletters?
A lead magnet is an ideal way!
A lead magnet is valuable content you give to your website visitors in exchange for their email addresses. This lead magnet could be anything from a free trial to an ebook.
But, people are smart. It’s not quite that simple to get emails of your prospects. People will share their email address only when they find the exchange offer invaluable. So, ensure that your lead magnet is something valuable and unique, for which they will readily provide their contact details.
Let’s look at the best practices to stick to while creating a lead magnet.
By now, you should know what a lead magnet is and why it is so important. Then, it’s time to opt-in best practices to generate an irresistible lead magnet.
When you offer something invaluable, your website visitors will willingly share their email address in exchange. And in the longer run, this information will help you achieve your conversion goal.
Solve Your Prospect’s Problem
Does your lead magnet solve a problem that your website visitors are going through? If not, it should. What you offer should help your prospects with their pain point. That’s the kind of value they expect in exchange for their email address.
It’s good to keep the process simple and comfortable; Because visitors share their email addresses with an assumption and expectation that they’ll get the content instantly. And if you make them run from one to another tab, click multiple download buttons, trying to gather as much information as possible, then you lose the prospect then and there.
Know Your Audience’s Preferences
The best way to understand others’ needs, expectations, preferences, and problem are to put yourself in their shoes. The same concept works out for the lead magnet too. Try to get answers for the below questions;
- The average time they spend on your website
- The kind of content they read
- Do they need a solution, or they are just gathering information
- What content format they prefer, for example, video, pdf, slide share, etc.
These are some of the tips to follow while setting up a lead magnet on your website. You may try this out to make your visitors share their email addresses with you.