Approximately 64% of the businesses in the United States have a functional website. Some business owners think that simply having a website is enough to corner their local search market. In reality, you will need to do much more than setting up a website to grow your customer base.
One of the main goals you should have with your business website is to generate leads with it. Accomplishing this goal will require lots of hard work and the help of professionals. Are you trying to turn your business website into a lead generation machine? If so, check out the great tips in this article.
Use Contact Forms On Popular Pages
Marketing gurus, like Eyal Gutentag, create websites that are both appealing and optimized for lead generation. One of the main things high-performing websites have in common is easy to find contact forms. Instead of trying to put these forms on every one of your pages, you need to only choose the most popular. Creating contact forms that are both easy to complete and unobtrusive is crucial.
If you want to convince modern consumers to provide you with their contact information, you need to offer them something for their troubles. Most businesses offer discounts or free eBooks to the consumers that fill out their contact forms. With the information from the forms, you can launch email marketing and postcard advertising campaigns.
Live Chat Is a Great Addition To Your Website
Most people do extensive research before using the products/services a business offers. Having a website that features in-depth information about your business is a great way to attract attention from interested consumers. In some cases, the people that visit your website will have questions about what your business can offer. Providing these curious consumers with an easy way to get the answers they seek is crucial.
One of the best ways to offer website visitors more information about your business is by providing them with a live chat option. Many businesses utilize the power and convenience of chatbot technology. This technology allows you to use artificial intelligence to provide answers and assistance to consumers. Working with IT professionals is important when trying to find and implement the right chatbot technology.
While improving your website’s lead generation capabilities will be time-consuming, it is worth the effort. If you don’t have the time to invest in optimizing your website, then hiring reputable and experienced professionals is vital.