Magento Website Design Tips for Impressive Ecommerce Homepage
First and foremost, we must establish the importance of the Magento website design.
According to research done by Digital Resources, design accounts for 94 percent of all initial impressions on a website. Another study, conducted by John Kramer in 2019, found that 36% of users will tap on the company logo to proceed to the homepage as quickly after landing on a page through a referral.
The statistics above underline the significance of Magento website design for the webpage and the fact that you require something more unique than the standard design. It’s okay to utilize the basic Magento homepage design, but a fresh idea tailored to your brand is required to offer your company a place in buyers’ minds.
The Default Magento web Design For Homepage
Because the homepage is the very first factor people see when they enter your website’s specific URL, it usually makes the initial impact on visitors. A homepage’s primary functions are as follows:
- Give a brief overview of your company.
- Mention a high-level summary of your business, goods, or services to customers.
- By displaying categories or giving users a search box to look for any items or services that your business offers, you may serve as a focal location for any navigation activity.
The header, main content block and footer are the three primary aspects of the Magento e-commerce website design. Widgets may be used to customize your company’s logo, bottom links, and other extra blocks. However, one of these solutions must meet to satisfy additional constraints relating to complicated block code:
- Using a suitable theme
- Choosing a start-from-scratch Magento 2 website design service
- Theme-based customization
The price of a custom homepage on a Magento website varies depending on the firm’s and personalization needs and can be set or hourly paid. To be ready for your Magento website design, check out the following section for some unique Magento homepage design advice and ideas.
- Main Navigation
The ideal Magento homepage design technique is to put the most popular categories or product search routes on the top of the header. Try not to make those attractive placements in vain; rather, use them to boost CTR for your goods and services.
Users should be able to quickly search the site and discover the items they want if the major navigation via the header is built in a logical yet easy manner. A drop-down menu is an excellent way to provide more navigation in a dynamic structure. This design lets users dramatically reduce the number of clicks or steps required to find a particular product, therefore improving the Magento experience.
Also, remember to use appropriate white space, font styles, spatial indicators, and borders to establish a fresh navigation menu that is easy to scan.
- Search bar
Another popular way to locate items is to use a search box, which is generally found in the header of the site or in the centre of the page. Users always look for products on an ecommerce website by typing a term into a search field. Even so, we’ve seen search bars that mix in with other components on a website’s page, making them practically undetectable.
Customers always like a standout search bar that is a different colour than the backdrop or has a defined border. It should have enough room to accommodate long queries and a search button at the end (as a symbol or texts).
Also, remember to include a call-to-action statement or a recommendation in the search box, such as your online store’s top selling.
Your search bar can give search recommendations or an automated feature to help your consumers have a better search experience. This manner, you can persuade them to purchase something not on their shopping list.
- Courtesy Navigation
Customers can use courtesy navigation to conduct secondary activities such as changing the language and currency, utilising fast contact buttons, etc. Those functionalities are generally presented in the header’s upper-right corner with easily understood icons or brief text in most designs.
- Main section
When you eliminate the header and footer from a Magento e-commerce website design, the remaining portion is called the main section. Though the content of the homepage varies in each site, it typically comprises the following elements:
- Hero section
- Products and categories that have been promoted
- Testimonials and reviews
- Unique selling point
- Footer links
Even though the footer is always at the bottom of the webpage, Magento shop owners should not overlook it. Not the most important consideration, but many consumers visit the bottom of a page to locate more material (blogs, brand stories, etc.) or to enter subscriber information, so the footer may attract more attention than you expect. To improve CTR on the homepage, it’s a good idea to put the most essential category link back in the footer.
- Social Media Icons & Contact Information
Contact information, in addition to offering connecting ways via phone or email, promotes consumer faith in your organization by allowing them to seek help with any issue.
If you want to increase your company’s social media presence, don’t forget to include small icons that connect to a company profile on major social media platforms like Facebook, Instagram, and others.
Because contact details are less significant than other material on the website, you should give it a little amount of space at the bottom and keep the design simple.
Don’t restrict your imagination in this first phase; each firm has its own optimum and successful design. We hope that this article has provided you with valuable notes and advice on Magento site design that will help you create your ideas.
Because Magento web design and development is a complex task that involves the expertise of professionals, you can get the finest assistance from a Magento website design company with an experienced staff.