If social media is part of your marketing strategy, it’s paramount that you understand how to conduct a social media analysis. Although it might sound scary to some people, a social analysis is nothing close to an IRS audit. And while it may not be the easiest part of your work, social analysis is necessary. After all, how will you measure your marketing strategy to tell what is or isn’t working? An audit can help you identify potential problems that might otherwise go unnoticed. It can also help you identify opportunities you can take advantage of to improve your business. Above all, completing a successful social audit doesn’t have to be a stressful process. Check out this guide to learn what social media analysis is and how you can complete it effortlessly.
What is Social Media Analysis?
This is an act of reviewing your social media activities to determine what is or isn’t effective. It can also help you identify threats that you can eliminate and opportunities to utilize to grow your business. Furthermore, completing a social media analysis can help answer critical concerns regarding your business and its digital presence. A successful analysis will let you know if a particular platform’s presence is bringing in new customers or retaining old ones. It can help you access different online profiles and identify the one that is not in line with your business’s marketing effort to improve or dispose of them. Here are essential steps you can take to achieve an effective analysis.
Track Down All Your Social Media Profiles
The first step to completing a successful analysis is to locate all your accounts. Keep in mind that if social media is correctly integrated with your marketing strategy, tracking some of the profiles will be easier. However, there may be old accounts developed before your company had a proper social plan and may have been forgotten, maybe due to lost popularity. That is why it is essential to track and record all of them. Besides the big names such as Twitter and Face, you should check others list others like Tumbler, Vine, Instagram, Yelp, LinkedIn, and Yelp.
Ensure Each Brand is complete and Up to Date
Once you trace and record the necessary information, ensure each profile is updated to suit your current brand standard and image. To achieve this purpose, look at each platform separately. Review each of the metrics against your company’s style guidelines to ensure you’re using decent and up-to-date keywords, images, brand voice, and hashtags. Some of the components to check include links, verification, bio text, handle and pinned posts. You may also need the profile and cover images to ensure they observe the set social requirements and reflects your branding strategy.
Identify Consistency and Deviations
Another crucial step is to check for consistency and deviations across different social accounts. Remember that company names and logos must be the same in all your social profiles. Additionally, color preference should be consistent with images, videos, branding, and other aspects that should be similar to relate to each account. However, remember to keep unique content where it is more relatable. For example, you can keep shorter videos on Facebook and longer ones on YouTube. Most importantly, assess each social profile’s content to ensure it aligns with your overall marketing campaign. Alternatively, you can hire a professional auditing company like NetbaseQuid to help plan and conduct an effective social media analysis.
NetbaseQuid is a world-class social analytics company focused on consumer and marketing intelligence. They strive to provide accurate and real-time analytics solutions that boost business growth. Best of all, the platform uses advanced Natural Language Processing technologies to understand complex language to ensure businesses are making data-based decisions.