Search Engine Optimisation is constantly evolving and SEO specialists are deploying new techniques and strategies every day. However, some fundamental principles don’t change.
So many SEO techniques exist that choosing the right one or ignoring them altogether is an ongoing process. You have to weigh a few factors and consider the benefits of each before making a decision. For example, you might decide on either investing in link building or spending time on on-page SEO.
Here are a few SEO techniques that can help your website rank higher in search results.
1. Publish High-Quality Relevant Content
Quality content is critical to search engine rankings. There’s no silver bullet for this, so creating care for your audience and adding value to your site should be top priorities!
In order to give your audience the best content possible, think about what their problem is and what kind of message you want them to receive in order to solve that problem.
By fine-tuning your web writing skills, you can increase site traffic and give your website the best chance for success. To hire a local SEO firm to create quality content for your business, e.g. if your business is based in Melbourne, look for a professional SEO Agency in Melbourne.
Here’s what you need to know about writing quality content.
● Choose the Right Keywords
Yes, you know what your target audience wants to read. Knowing the terms people use in search results can help you optimize content for these keywords. However, if you have several products or services online, avoid using multiple keywords for one category as this may confuse your potential customers and lead to less traffic.
It’s important to make guest blogging an integral part of your social media strategy. If you want your brand to get the attention it deserves, you need to network and make connections with other influencers in your industry that are also popular on social media. Share their posts & tag them as a specific hashtag on Twitter or Instagram!
However, don’t overdo it. AI writing assistants can be helpful at providing content for your website, but using them not only for SEO purposes can backfire.
2. Update Your Content Regularly
Search engines value fresh content so it’s up to you to provide recent and relevant content on your website. You can update it as many times as you want and they won’t penalize you for doing so. You can create a blog post every day if you choose.
3. Boost the Website Speed
Search engines rank websites based on their speed and how long the user has to wait for ads or the content they are looking for. Not only does this give users a better experience, but it also helps your site rank higher in search results that may be limited to a certain number of links.
Your site should be designed with speed in mind and that is why it optimizes for fast load times. Making sure that you don’t leave any moments to linger over on the page ensures visitors won’t bounce. This will help you to keep your SERP rankings high.
You can use the following 2 tips to improve site performances:
- When uploading images to your website, be sure they are optimized appropriately since it’s possible that they might decrease the loading speed of your site.
- Use Plug-ins judiciously and at a minimal level.
4. Optimize Your Website for Mobile
The proportion of global web traffic from mobile phones has increased significantly in the last few years. At this time in 2018, 56.16% of traffic came through mobile devices and ten years ago, it was only 5.46%.
In just the last five years, the growth of mobile web traffic has nearly eclipsed that from desktops. This has definitely had a major impact on how people use their internet browsing and shopping as well as for content discovery. People want to get things done without doing so much clicking or swiping.
Not only make your website mobile-friendly but also make sure it’s optimized for your region. This will help you to attract local users and entice them to stay on the site for longer periods. And even better, by optimizing your site for local markets, you’ll get access to a wider demographic.
5. Use Location Pages
If you’re running your business from offices in more than one location, using location pages could save a lot of time and effort. Alternatively, use a location-specific About Us Page with the following details:
- The name, address, and contact details
- Business hours
- Individualized descriptions of these businesses
- Parking availability
- Promotions and bonuses
- Accurate Google maps for each location
When your business operates in the same location, an “About Us” section is usually beneficial. This page can include any relevant information about your business.
6. Invest in Local SEO
SEO is constantly changing with changes made by search engines like Google. You never know when a change will be implemented in favor of local searches. But you can rest assured that such changes are inevitable.
Making sure your website has all of the best SEO practices in place helps keep you relevant and your business safe. The rank algorithm updates are always getting more sophisticated and harder to predict, which is why it’s helpful to always have proactive plans in place and if needed, take helps from local professional SEO agencies.