Since your competitors are busy finding innovative ways of improving the content, publishing quality content requires consistent effort and strategizing. If you want to be visible on the web, you should also optimize your content.
Moreover, your content has enormous value to attract a large group of people. It has to reach the right person properly, at the right time. Or else your content will stay dormant. You don’t want that.
Redefine Your Target Audience:
By this time, you know very well about your target audience. You created content you thought the customers would like, including their age, demographics, gender, and other indicators.
Now it’s time to update the information. You’d have gathered a lot of information about them. Use that information to redefine your audience. Doing this exercise also helps identify missed and wrong information about the target users. You can use the data to fix the incorrect information.
With the data you have, narrow down your audience. Redefining your audience is a necessary step before you optimize content for them. If you are wrong about your audience, your content will not give you good results.
Optimize to Match User Intent:
User intent is the reason for a query. People do searches to buy products. Or they want to read something interesting.
Generally speaking, user intent falls into four types:
● Informational Intent: These people are trying to learn something. They are looking for information like marketing, education, and cooking.
● Navigational Intent: These people are looking for specific sites. They already have heard about them.
● Transactional Intent: These people want to make purchases.
● Commercial Intent: These people are researching before they make a purchase.
While writing an article, you may have the user intent in mind, including devising the topics that resolve the user pain points.
But now, you should think about how to make improvements to your content. You have new information about the user intent. Use it to update your content. Ask yourself how your content matches their queries.
You have to think from the customer’s perspective. Do their questions reveal underlying reasons? What are the assumptions behind the queries? You have to touch their pain points at the innermost level.
You should also add images to make it easy for them to understand your article. Sometimes, you need examples to make your point clearer. You can also add statistics to persuade your audience. Get the content marketing services of an agency to help you match user intent.
Optimize with Links:
You find that your audience is reading your blog posts and articles. You’re happy that your SEO efforts are working.
Your audience is enjoying your articles. But their curious minds want more. That means you should help them find more resources.
You have to guide them on how they can find more information about the topic. For this, you can add links. You can’t cover all subjects. So you can direct them to another authority site.
Perhaps you find that you have a lot of related articles. You can link them and keep them in groups. It will help your audience to navigate your site easily.
You will also find outdated links. You can remove them or add new ones. If you find broken links, fix them as soon as possible. An SEO agency can help you optimize links.
Optimize for Readability:
You have published your articles in the hope that people will read them. But people will skip your posts if they are hard to read. They won’t put much effort and strain their eyes to read your posts. So, it would help if you made it easy for them as far as you can.
If you optimize to enhance readability, they will engage with your posts more. Google will take it as a good sign and rank you higher. Readability improves metrics such as dwell time and social shares.
When you optimize, remember that more is not always good. Try to convey your information as precisely as possible.
Check the grammar and fix spelling errors. People from different cultures and nations could read your posts. Replace difficult words with words of one or two syllables.
Write in an active voice and give a front-view experience. Use words that move people to make decisions.
Write short and simple sentences and keep short paragraphs. Use subtitles and bullet points to keep the article simple. The content marketing services of an agency will help you with readability.
Optimize your Images:
Don’t forget to optimize your images. Optimizing images can increase your site speed and improve user experience. SEO agencies utilize this method to ensure that visitors get all the relevant information without reading the entire post.
Write short titles for your images with relevant keywords. It helps Google to rank you in image searches. Avoid names that are too long. Make sure that the title aptly describes the image.
You should compress your images before uploading them, as high-quality pictures might take a lot of space. If you optimize them, it doesn’t affect speed and user experience.
Make sure that these images are relevant and complement your article. Don’t add pictures purely for aesthetic reasons.
You should place your images right next to the relevant text. Images are aids to understanding the article. So, use images to explain the content visually. Finally, make sure to add captions to images. It helps people to know what the picture is trying to convey. If you add keywords to the captions, your site will show up in the rankings. It increases the click-through rate and improves the user experience.