Visual Design Vs Graphic Design – Which is best for your Business?

The roles, graphic designers and visual designers may seem like very similar roles. However, there are some key differences between these two roles. It is extremely important for individuals to understand the differences between these two roles before they select their career option in future.


The best graphic designers have the main goal which is to communicate an idea to customers. This can be done by various means like through the use of text and media. This job has been present since the latest digital innovations started to appear. Graphic designers have traditionally focused mainly on producing content for print media. Some of the examples of these print media include magazines, brochures, and catalogs.in addition to that, they are also used for developing advertisements. When performing the job, graphic designers are mostly in charge of choosing the fonts, colors, media, and words. These are used when they convey their message to the target audience. This is due to the main reason that web design has become a trendy form of communication. This is where the graphic designers have expanded into new service production methods like web design. Now, many graphic designers are now able to design websites. Hence, the amount of knowledge that web design requires is just as essential to graphic designers as their traditional areas of understanding and study.

However, unlike the graphic designers, the visual designers focus fully on digital media. They are entirely responsible for developing the look and feel of the organization’s online aura. The visual designers are also called as the “problem solvers” of the design world. This is because they help to create the organization’s design method and decide what goes into the brand’s voice. While the best graphic designers aim to deliver a specific message in every project, the visual designers have the main aim of conveying a specific brand voice across the various digital platforms. The deliverables that visual designers are mostly expected to develop various techniques like the presentations and logo.

As both of these professions focus entirely on aesthetics, they are often interlinked with one another. The lines between the two job descriptions are becoming very blurred in recent days. This is due to the trend of communicating over the internet. Hence, with the graphic design services moving towards web design, a lot of the work they perform overlaps with the various roles that visual designers do on digital platforms.

The first major difference between these two is the aim that each of these professions comprise of. The graphic designers aim to communicate a specific message to their clients. However, the  Visual designers are the ones who are responsible for creating an unified image for the brand across the various digital communication platforms. Hence, the voice, look, and the feel of the brand will thus have to remain consistent.

The second large difference lies in the various mediums of communication in which they are mostly involved in. The graphic designers were originally involved in the print media like the newspapers and magazines. However, now they are also looking into expanding the web design. The visual designers have always focused on the various digital platforms. Their work is not concerned with the traditional print media. The graphic design services are expected to develop a unique message for every project that they embark on. However, this is not a requirement that visual designers need to follow. However, they are more concerned with the creation of an unified voice that will be presented across the various digital platforms.

The graphic designing skills that they need include proficiency in design softwares like the photoshop, illustrator, in creation, affinity designer and photo. They should also consider pursuing a bachelor’s degree in Graphic Design. However, the knowledge of coding is not a requirement. This might prove beneficial if one one were to become involved in various aspects of web designing. HTML and CSS are trendy examples of coding languages that one could learn.

 For individuals to become visual designers, there are a number of university degrees that they can consider studying. This involves Graphic Design, Fine Art, Advertising, and Communications. These are all the fields that one should consider majoring in if they wish to become a visual designer. Furthermore, the Bachelor of Science in Business Administration degree offered by the universities that individuals should consider taking up. This degree provides courses such as business communications and marketing. This will help one to better understand their responsibilities as a visual designer. There are some other skills that one should become proficient in before they embark on this journey. These skills include Photoshop, Sketch, Illustrator, and Adobe XD. However, coding skills are not a requirement as the work that they will perform as a visual designer will not include coding.

Binta Adam

Binta Adam is a blogger and helps businesses in getting online visibility. She is an Islamic scholar and has well gripped on the Arabic language as well as English and Urdu. She also helped a variety of businesses ranging from digital marketing to b2b tools.

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