What Should Be Included In A Wholesale Sell Sheet?

One of the most significant pieces of advertising collateral is one of the least enjoyable: the sell sheet. Though it might not have the star-making power of the other company aspects, a great Wholesale Sell Sheet is totally imperative for gaining the key retail accounts. Shops, particularly smaller specialty shops, and search for certain aspects of the sell sheet for telling them how to place, price, and market the product. The sell sheet does not make a sale for you, but it surely assists!

What’s A Line Sheet?

Before hopping right into the steps on how you can make an impressive line sheet, it may be a great idea first to explain precisely what it really is. Also recognized as the sell sheet, the product sheet, or wholesale line sheet, it’s a sort of like a small catalog. It’s a significant doc that ought to offer potential purchasers with the essential data for making a purchase. It can contain a lot of pages or be as small as the single piece of paper, but it’s fantastic that you’ll utilize for presenting the product to purchasers. 

The line sheets comprise Product images, Descriptions, Color options, Size options, and Wholesale prices. The line sheets ought to be the organized resource that can really show the brand permitting you to get the product in front of the potential purchasers for generating more wholesale orders.

Who Makes Use Of The Line Sheet?

Historically, the line sheets came from the fashion industry. Several times, purchasers in the fashion industry might express some interest in the product or entire collection just to locate that it is not accessible in the preferred the color or size of the cut. The line sheet eradicates the requirement for the wholesalers to ask such questions because all of the data can be located right there. Today, the line sheets aren’t limited to the fashion industry but are now located just about in all the industries when a product is actually being pitched. 

Although many products can utilize a line sheet, a few of the most common ones are Jewelry, Clothing, Furniture, Beauty products, Home goods, Perfume, Art, and Sporting equipment.

What Ought To Be Included In A Sell Sheet?

When showing a product to different distributors, the retail purchaser, or at a trade show, you’ll be anticipated to be capable of presenting upon request a doc known as the sell sheet. The sell sheet is valid for any supplier attempting to sell something to a purchaser that will have to see facts about that product for making a decision and not relevant when dealing straight to the retail consumer. 

The sales sheets are an excellent method of bragging in as few words as possible. Somebody ought to be capable of looking at it, scan it, and learn the most significant key points about the product in just a minute. The following are a few must-have features of the sell sheet for making it perform successfully on its own without the sales individual around.

Funnel The Focus Of Your Client:

The most significant objective of the sell sheet is to captivate the viewer. Convincing design is capable of attracting attention, setting the mood, and toning while conveying the most significant data about the product within just a minute of reading. Utilize creativity for designing to funnel the focus of your client to the most significant aspects of the product. Frequently the most significant data on the sell sheet is the sales data or if you’ve the product the nutritional data. 

It is a great idea to wait until you’ve the finalized information before making the text and image copy for a sell sheet. Acquainting what you desire the clients to concentrate on before organizing the data will provide a sheet direction and a flow that the others might not.

Utilize Headlines & Bold Images:

Striking pictures and appealing headlines draw attention. Once you’ve decided what the center of the sell sheet is gonna be, utilizing the product knowledge and creativity for making an appealing headline that your client will desire to read and an outstanding picture for accompanying it will be the 2nd step to making the convincing sell sheet. Utilizing a captivating picture placed vertically on the side of the sheet is an excellent method of making vertical eye flow and focus the clients view directly to the objective. 

For instance: If you’re selling an energy drink, the most significant aspect of the beverage is the brand and the demographic that’s gonna be buying it. By underlining that the demographic enjoying, whether that be fifteen years old skater children or thirty or something girls on the boat choosing a striking picture that will rapidly convey your audience to comprehend the brand ought to be the first objective in choosing the creative for your sell sheet.

Bullet-Point Key Data:

For assisting the clients in comprehending the significant aspects of the product rapidly, choose three items to highlight utilizing the checkboxes, bullet points, or another creative focal point. Such rapid fact delivery ways are necessary for conveying the correct info about the products and permit you to tell the causes for buying without making your customer read too much. Do not utilize too many typefaces or colors, keep that section simple and very short or you will divert from the objective of funneling the customer’s eyes to the key piece of info.

Utilize Columns For Separating The Ideas:

If you’ve the technical product and have to convey a huge amount of data, utilize columns for separating the ideas. Utilizing two or three columns layout will permit you to comprise the data you require. Breaking up that flow from having an incredible amount of data spanning from left to right on the page will make it an even more convenient read for a customer as well as permit you to build up to the focal point.

Make A Template:

Utilize a professional designer for assisting you in making a custom template for you for customizing. The pre-formatted custom sell data sheet templates are in the good print-ready color mode and at least 300DPI resolution. Templates from the expert graphic designers also have marks specifying cutlines, bleed lines, and a safety area, so you are certain to position the design properly the first time, potentially saving on extravagant delays later. 

The sell sheets are an excellent all-in-one doc to take to different trade shows, events, product demonstrations, or sales presentations. Invest some time and creativity into making a convincing sell sheet, and you’ll be capable of using it for years.

Must-Have Terms And Conditions In The Wholesale Sell Sheet:

If you already have a wholesale company or thinking about going wholesale, you have to be clear on the conditions and terms for purchasers to agree with. In this article, we’ll talk about the conditions and terms that you have to append in the wholesale sell sheet.

  • MOQ:

You have to set a MOQ (Minimum Order Quantity) in the wholesale sell sheet. The minimum order denotes the smallest amount the retailer needs to spend per order for being capable of stocking the products at their shop. With Minimum Order Quantity terms, the wholesale purchasers will be conscious of the minimum purchase for receiving the wholesale pricing. By setting the smallest wholesale order, you’ll be capable of providing the lowest cost possible for the wholesale consumers. 

You’ll also be capable of separating the big players from small ones since the former will be capable of complying with Minimum Order Quantity, although, if you’ve diverse wholesale purchasers, you can tailor-fit the Minimum Order Quantity as required. But, you still have to set a limit to the minimum cost you can provide to retailers and wholesalers without hurting the profit margins. 

  • The Wholesale Pricing:

It is lower than the retail cost but still permits you to make a large profit since purchasers are buying in large volumes. If you haven’t decided on the wholesale cost, it is recommended to use the absorption cost method by appending the price plus profit margin. 

  • Payment Terms:

As a company owner, the objective is to make a lot of sales and not experience any losses. Hence, one of the most significant conditions and terms is the payment terms in the wholesale sell sheet. It describes how and when your payment will be made. By describing the payment terms, the wholesale purchasers are well-versed of the permissible payment period. 

You can also set whether the wholesale purchasers have to pay before delivery of service/goods. Or, you can provide them credit for the particular time frame. Define the payment method to the wholesale purchasers like cheque, via credit card, bank deposit, or Paypal.

  • Minimum Retail Prices:

You can set the minimum retail cost that wholesale purchasers will follow. By having it set, the mark-up between an original wholesale cost and the retail cost will not be huge. Simultaneously, it also makes sure that the wholesale purchasers will not slash down costs too low that they’re not earning any profits at all.

  • Exchange & Return Policies:

As a company owner, you’re well conscious that not all go as effortlessly as you desired it to be. You have to be ready for the worst-case scenarios. There may be cases that consumers return things for varying causes like wrong size, defective item, or change of mind, etc. In the wholesale sell sheet, you have to set the exchange and return policies clearly. 

Will you provide a seven-days replacement for the defective things? Are you gonna permit for the exchange of the items? Will you provide a thirty-day cash-back guarantee? These are just some things you have to contemplate. By having such policies set, wholesale purchasers are also conscious of the terms to evade misinterpretations in the future.

  • Ordering Procedure:

The wholesale sell-sheet ought to state the conditions and terms for the ordering products wholesale. The wholesale purchasers have to acquaint how they’ll place the orders for the products. Having a fast guide in the wholesale sell sheet stating the ordering procedure will greatly assist the wholesale purchasers.

  • Shipping:

The wholesale sell-sheet ought to also comprise delivery terms. It also has to be clear whether the delivery charges will be shouldered by you or the customer or the wholesale purchaser. Contemplate the form and method of delivery that the wholesale purchasers can agree with. The wholesale purchasers have to be conscious whether you provide worldwide delivery or ship just to certain regions. Purchasers have also to be conscious as to the packaging of the product orders. They have to acquaint the turnaround time as to when the expected time of shipment arrival is.

Final Review:

Once you have finished the sell sheet and customized its layout for making it look precisely how you want, it’s extremely significant to review it before sending it to the potential purchaser. It’s very critical as you don’t desire to send off the sell sheet with any typos or spelling errors that’d reason the purchaser any confusion. An excellent method of doing so is to put yourself in the purchaser’s shoes and ask yourself, would you buy the product? Review the sell sheet and double-check for the following:

  • Minimal text with consistent font
  • Visible logo
  • The shipping details, payment terms, and terms of a sale are right
  • Contact data is easy to locate and accurate
  • The pictures are of high quality and clear

Another significant question to think about is, what really makes your brand unique? Will the sell sheet stand out? What can really make the sell sheet better than the others? You desire the sell sheet to be professional and concise, but also remember purchasers look at sell sheets every day. Make certain you do whatever possible to really set yourself apart so the purchasers can feel the energy and love you’ve for the product just by glancing at the paper.


Wajazali is a passionate writer and blogger who has been writing about the latest developments in the field of technology for over 3 years. His articles are published on, which he administers as well. Wajazali is also involved with various other projects to help people learn how to manage their own online marketing campaigns.
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