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Why your brand needs to invest in video content

Did you know that video is the most consumed content on the internet? That’s right—people love watching videos, and businesses that invest in video content are seeing huge returns.

Video is a great way to connect with your audience or target market and build trust with potential customers. The stats and numbers that support the value of video marketing are mind-blowing.

96% of people increased their time spent watching online videos in 2020. Additionally, 9 out of 10 viewers said that they wanted to see more videos from businesses and brands. And by 2022, it is estimated that the average person will spend 100 minutes per day watching online videos.

The bottom line is that if you’re not using video content in your marketing strategy, you’re missing out on a huge opportunity to reach and engage with your audience. Still not sure whether you are ready to dive into video content?

Here are some good reasons why you should make video part of your marketing strategy:

Video Marketing Strategy Build Trust With Your Audience

Video content helps to create a personal connection with your website visitors, which can encourage them to stay longer on your site and learn more about your business. It is also a great way to communicate important information in an engaging and informative way.

By using video content created with the Premiere pro transitions pack, you can help build trust with your audience and connect with them on a deeper level. When you offer a peek behind the curtain of your company, it gives your brand a voice and makes your company culture relatable.

Hence, you become approachable, engaging, and, most importantly, trustworthy and respectable. People are more likely to do business with a company they feel they know and trust, so using video content is a great way to help cultivate this feeling.

So don’t be afraid to show your face and let your customers get to know you!  A corporate video production company in Baltimore can help you get started. It’s the leading provider of video services for different brands and small businesses.

Establish Brand Presence

There are a lot of ways to build awareness around your brand, including:

  • Optimizing content for search engines to rank higher in SERPs.
  • Putting up engaging and informative content on different social media platforms.
  • Creating user-generated content and interacting with the audience.
  • Conducting surveys and sharing results.
  • Reaching out to customers for feedback, comments, reviews, and testimonials.

While each of these strategies is a good approach, they can all be best summed up in video content. Note that video content is highly engaging and can be very informative. It helps to capture the attention of the viewer, which can result in increased brand awareness.

Videos also bring in more traffic, which is a good opportunity for you to get noticed and eventually build brand awareness. According to Cisco (2019), 82% of the internet traffic worldwide will come from video content by 2022. Hence, this is a great opportunity for you to get in on the action and start creating videos for your brand.

Start by identifying what type of video content will work best for you and your target audience. Do some research, create a storyboard or treatment, and then start filming. Remember to keep it engaging and informative—you want people to watch until the end!

Improve Search Engine Ranking

Search engines also give preference to websites containing video content because it shows that you are providing high-quality, compelling information to your users. If people find value in the content on your website and stay for longer periods of time, this is a good indicator for search engines that your page is relevant and authoritative.

For example, if someone searches for “how do I bake chocolate chip cookies?”, which result would be more appealing to them – a blog post with text or a recipe video from Betty Crocker?

Video provides rich media experiences such as visuals and audio that keep visitors engaged longer than just text alone. Pages with videos tend to rank higher in Google search results than those without videos because they provide better user experiences. Video content will undoubtedly help your search engine optimization move to the top of the list.

Increase Conversions

Generally, you have at least five seconds before the website visitor decides to leave your page. Thus, your job is to get their interest and attention in that period. The good news is that there are many ways you can do that.

For one, you can create compelling blog posts that users can help but read, or you can offer them something else like video content. Videos are direct and have proven to drive sales.

They also tend to hold a person’s attention for longer periods than text or images. In fact, 90% of online shoppers report that they’ve made a purchase after watching a video about a product or service.

That’s why it’s important to add videos to your website and make sure that they are high quality. You can create them yourself or work with a professional production company.

Makes You Stand Out from Your Competition

One of the main advantages of using video content is that it can help you stand out from your competition. Videos are one of the most engaging forms of content, and they also have a high conversion rate.

And this means that you’re more likely to get people to buy your product or service after watching a video about it. In addition, videos are a great way to build brand awareness. People are more likely to remember your brand if they’ve seen a video about it.

Explains A Product Clearly

It is essential to explain a product clearly because customers need to understand what they are buying to make an informed decision. If a customer is not sure what they are getting, they may be less likely to make a purchase.

 Additionally, if there are any problems with the product, it will be difficult for the customer to return or exchange it if they do not understand what it is. Clear and concise explanations help avoid any confusion and ensure that customers are happy with their purchases.

The most effective way to demonstrate a product or explain your message on the fly is through video. It’s the perfect medium for showing off new features and explaining how things work.

Conclusion

Video content is growing more popular every day, and it’s not hard to see why. It’s one of the most versatile and engaging forms of content out there. If you want your brand to stay ahead of the curve, you need to invest in video content.

Luckily, creating high-quality videos doesn’t have to be expensive or complicated. With the right tools and a little creativity, you can produce videos that are both informative and entertaining. Or you can hire a company that offers video production services to do the work for you.

So what are you waiting for? Start creating video content today! It can help you connect with your audience in a way that no other form of content can, and it can also help you get more traffic to your website.

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