Click-Through Rate

For any blogger, the most important thing is to increase the click-through rate to get higher traffic from the top page of Google. Sometimes, it happens that a blog on 1st or 2nd position on the first page of Google has a very low click-through rate as compared to blogs on 3rd, 4th, or even the 5th position.

Some may think that when we are on the top of the first page of Google then how is it possible that we don’t get the traffic? Well, think about yourself. When you search for something on Google, do you click every website on the top page?

Obviously, you don’t click on every page. Now, again ask yourself do you always click on the 1st site that shows on the search result page? Well, on this occasion, some may say yes, they click on the 1st search result, but they can’t say that they “always” click on the first site.

This is a fact that internet users click on the site on the search result page by reading the title and the small description. If the title of the third site is catchy then the user will click on that instead of the 1st or the 2nd search result.

So, here I will give you 3 basic tips that you can follow to increase the click rate when you get the top page rankings. In fact, you should apply these things when you are writing the content and you will get the results when you get the top page rankings. With these 3 basic tips, you should also check these 5 major SEO errors that you need to fix on your website.

So, here we go:

Use “How To” in Title When Providing Solutions

When you write articles to provide solutions to various problems, it is important to write the words “How To” in your SEO title tag. For example, if you are providing different methods to check the mobile SIM number, then your article should start with “How to”.

Like you can use how to check SIM number, or you can use how to check your Zong SIM number or anything like that. But it should have the words “How To” at the start.

When a user is searching for the solution on the net, the words “How To” will be catchy for him and he will definitely click on a site that has these words in the SEO title. You should the same words while providing details in the content so that Google picks that sentence to show as the SEO description on the search result.

By the way, do you know why you are here? Because we also use the words “how to” in our SEO title as we are providing a solution to increase the click-through rate. You wanted to know and when you see the words “how to” you clicked on this search result and landed on our website. See… it works.

Use “Top 10” When Listing Down Best Products/Apps

If you are going to provide a list of top products, apps, services, celebrities, or anything else then must use the word “Top 10” in the SEO title. You can replace the number 10 with the total number of items listed in your article.

For example, if you are providing a list of the most addicting games on iPhone then don’t just write best iPhone games or must-have iPhone games, instead, use the words we mentioned. If you have listed down 17 games, then your SEO title should be “Top 17 Most Addicting iPhone Games”.

A person who is looking for the best iPhone games will surely click on the site that has to use a reasonable number in the title. If there is a site with the title Top 100 Most Addicting iPhone games, then the most likely user will not click on that as he is looking for the best games, and it is hard to check a list of 100 games.

You can drop the word “top” and can only include numbers as well. Like we have used here in one of our articles: 5 Must-Have Travel Apps on Your Android Mobile or iPhone.

So, create a list accordingly and include only the best items in your list. It will help you to increase the click-through rate of your website when you appear on the top page of Google.

Use Emotional Adjectives to Describe Reader’s Problems

Sometimes using an emotional adjective that describes the problems of the users can catch the attention of the user and you get a click on your website. These adjectives are like;

  • Effortless
  • Incredible
  • Painstaking
  • Essential
  • Fun
  • Free

These are some examples, there are more you can try. You can use these words with any of the above two techniques as well.

For example, if you want to give a title to your article explaining how easy it is to sell your house, you can make a title like: “How To Sell Your Home Effortlessly in Less than 24 Hours”. In this example we used the words “How To” with the adjective ‘Effortlessly’ and we also used the main keyword “sell your home” as well.

If you have listed down some ways to sell a house in that article, then you can change that title like this: “Top 3 Ways To Sell Your Home Effortlessly in Less than 24 Hours”.

So, in both cases, we make a catchy title that can increase the click-through rate of our website.